7 West Motel

Privacy Policy

Introduction

We recognize the importance of protecting the privacy of certain basic personally identifiable information such as names, addresses, email addresses, phone numbers, credit card numbers, and the dates and locations of hotel stays collected about our guests and prospective guests (Guest Information). We do not collect Guest Information from individuals unless they provide it to us voluntarily and knowingly. We have adopted this Policy to guide how we and our affiliates use such Guest Information.

Purpose

The purpose of this Policy is to balance our legitimate business interests in collecting and using Guest Information with the reasonable expectation of privacy which may be held by those providing such Guest Information.

Information

It is necessary for us to collect and store Guest Information to provide requested lodging and related services and for billing purposes. Many provincial/state laws require hotel operators to collect and retain some or all of such Guest Information. We may also use credit card numbers to identify our frequent guests and the persons who make guaranteed reservations.

Security

The security of Guest Information is very important to us and we are committed to protecting the information we collect. We collect Guest Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations. We use commercially reasonable efforts to make our collection of Guest Information consistent with all applicable laws and regulations. We exercise care in providing secure transmission and storage of information. Unfortunately, no data transmission or storage is 100% secure. We cannot warrant that all data we transmit, store and collect will be completely secure. We take safeguards to ensure that to the extent we control Guest Information, it is used only as authorized by us and consistent with this Policy, and that Guest Information is not improperly altered or destroyed. Our privacy protection practices help us maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality.

What we will and will not do with Guest Information:

1. We will not sell, trade or rent Guest Information to parties outside the 7 West family of companies, our franchisees and affiliates, or allow our affiliates to sell such information to parties outside of our group of companies, franchisees and affiliates.
2. We may use Guest Information to offer goods and services we believe may be of interest to you on behalf of ourselves, our affiliates and our franchisees. We may use Guest Information to contact you to inquire or survey about the guest experience at the location(s) visited and the prospect of future stays or improvements needed to attract additional business. We may also create and use aggregate Guest Information that is not personally identifiable to understand more about the common traits and interests of our Guests.

Emails about Special Offers and Promotions and Opt-Out

It is our intention to only send email communications that would be useful to you and that you want to receive. Customers and visitors are given the opportunity to "opt-in" to receive electronic promotional communications by selecting the option to receive promotional email from us on our website.

Each time you receive a promotional email, you will be provided the choice to "opt-out" of future emails by following the instructions provided in the email.

Compliance with Law

We may disclose Guest Information to law enforcement agencies, or may be required to disclose it during the discovery process in litigation, pursuant to a court order, or in compliance with any applicable law, regulation, rule or ordinance.

Copyright and Trademark Notices

All contents of this website are protected by Canadian and International Copyright and Trademark law. Any unauthorized use is strictly prohibited and may subject a violator to civil and criminal penalties. All rights reserved.

Privacy Protection Policy Changes

In the future, we may need to change this Policy. This Policy was last updated on August 25, 2005.